There are several ways artists can promote, manage, and sell their artwork. This includes ideas like creating a portfolio; sending artwork to galleries; start a social media; and displaying your work in public spaces.
By creating a portfolio of their work the artists can promote their work through almost any professional organization. They will need to create and submit a portfolio of their work. A strong portfolio can highlight the artists best pieces as well as any that have garnered positive critical feedback. The portfolio should also display the artists abilities. Whether the artists choose a digital or paper format for the portfolio will depend on their career goals, personal preference, and the type of art they want to create. Graphic designers, for example, will want to create a digital portfolio, as this will be the expected format. If you specialize in small, original drawings, you may want to include original or copies of your work in a physical portfolio to show to gallery or museum personnel. An example of a digital artist’s portfolio would be Jon Foster. Jon Foster is based in Providence, Rhode Island and is an award-winning sci-fi and fantasy artist. He is best known for his covers for DC Comics and Dark Horse Comics, and his work has featured in National Geographic and Teen Wolf.
Artists can submit their art for display in a gallery to promote, manage and sell their pieces. By getting their art into a gallery to help set up themselves as a professional artist. While the competition is fierce and it may take some time for artists to break into the gallery world, getting into a gallery is a great step towards selling art and making a living as a professional artist. As artists start giving work, visit gallery openings and events to get to know the people that work there, as well as other artists. The more people get to know the artists, the more familiar they will become with your work. Rachel Maclean (born 1987) had her work displayed in The National Gallery in London from 2018 to 2019. Her work reflects her engagement with issues of identity within her Scottish nationality.
Artists can start social media accounts to display your art online. Regardless of where an artist is in their career. By starting an Instagram and/or Facebook account to display your art online can give you a boost in recognition. Once you create an Instagram and/or Facebook account, start posting your art at least 3 times per week, if not every day, to familiarize your followers with your unique artistic style and perspective. Artist might also want to investigate how to advertise on Instagram and Facebook to widen their social media audience and, eventually, boost your sales. The page Artists that work on Facebook Artists is a podcast owned by photographer and painter Rah Petherbridge and producer and illustrator George Alexander Thompson that explores the lives and loves of artists that work in the UK and around the world. The page is followed by 700 people.
Artists can also display their art in public spaces. By thinking freely and reach out to various establishments to ask if you can display your art. Retail stores, restaurants, public parks, craft fairs, and festivals are wonderful places to display your art and get noticed as a professional. Try to be creative and do not be afraid to put yourself and your art out there – you never know what opportunity to show your art might lead to a sale. "RE: GROWTH, A Celebration of Art, Riverside Park, and the New York Spirit" is a public outdoor art show that will feature works from over 20 artists, displayed across 13 site-specific installations throughout the green space starting June 5 through the end of the summer this year. Featured artists will includes: LoVid, DeWitt Godfrey, Lee Boroson, Vanessa Albury, and plenty of others.